If you are looking to attract the best talent to your organisation, employer branding in recruitment is a crucial element that will continuously support you.

The recruitment market is getting ever more competitive and as such your reputation as an employer is key. To promote your employer brand in recruitment, it is worth giving thought to your company values, business culture and how you are viewed as an employer.

Why is employer branding important in recruitment?

By taking time to consider who you are as a business, what your values and company culture is and what it feels like to work at your company, you can then start articulating this within your recruitment process.

By explaining what your company values are within job adverts and discussing this as part of the interview process, you are giving applicants an insight into what it will be like to work at your company.

This therefore reduces the culture shock feeling new starters may feel in the initial months as they were already well informed throughout the recruitment process.

How do candidates learn about your employer brand?

In today’s market, your employer brand needs to be evident to candidates through your careers page, social media platforms, Indeed company page and Glassdoor page.

Job seekers want to hear first hand from existing and previous employees about what it is like to work for you. Therefore your people are one of the biggest advocates of your employer brand in the recruitment.

Candidates spend time researching what it is like to work for your business on sites such as Glassdoor no matter where they are in the recruitment process. Your employer brand could be the difference between candidates applying for your vacancy, attending an interview or formally accepting your offer of employment.

Now more than ever it is important to consider your employer brand and how this is reflected within your recruitment process. By being consistent with your employer branding in recruitment, this helps you to attract individuals whose personal values are aligned to the values of your organisation.

The possible implications if your employer branding isn’t clear…

Have you ever been in the situation where you completed the recruitment process, found the ideal candidate who had all the skills and experience you had outlined as essential in your carefully written job description….only to find 6 months later the same employee has decided to depart from your business?

It is a blow both in terms of time and cost!

You have dedicated time to inducting your new employee and the average cost to hire a new employee is £3,000 and 27.5 days of time.

As business owners and HR professionals when we hire a new employee we want it to work out. We want our newest member of the team to make a difference and bring something new to the table.

However, sometimes things do not work out and this could be out of your control. For example, if your recently hired employee has a change in personal circumstances which means it is necessary for them to make an unexpected change to their job.

Alternatively, it could be that the employees own values did not align with that of your business. With most recruitment processes focusing purely on the skills and experience of the candidate, it’s no surprise that often these values are missed.

If you require assistance with your recruitment process, whether that be looking at your employer branding in recruitment or helping your business reach its goals, please don’t hesitate to get in touch with our team of recruitment specialists.

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