Utilising creative ways to attract top talent will certainly allow for your organisation to stand out in this market. Over the past month we have seen a record number of job vacancies in the UK. According to the Office for National Statistics (ONS), the number of vacancies hit 953,000 in the three months to July.
It’s clear from this that employer confidence has grown as businesses begin to gear up for an expected post-pandemic recovery. So, how do you ensure that you stay ahead of the game and attract top talent?
As more organisations look to recruit, it’s becoming increasingly challenging to attract top talent. Therefore, it’s more important than ever to have a strategy in place to help you recruit effectively and ensure your business succeeds in the long term.
We’ve put together some proven methods that we’ve learnt in our years within the HR and recruitment industry to help you to stand out from a crowded market.
1. Align with your business plan
Firstly, you’ll need to consider your business plan. Ask yourself these three questions.
- What are your long-term goals and business aspirations?
- Do you have plans to grow a particular service or product that will require specific skills?
- Are you planning to expand beyond the UK and therefore will need to hire internationally in the future?
It is very easy to focus on the roles you need to fill now, but by considering your future business plans and aligning this to your talent strategy, it will help you to get the competitive advantage.
2. Find your target audience
Once you understand who you need to attract, you can then think about marketing your business as an employer to those candidates.
Working alongside marketing and communications experts to ensure your recruitment campaigns are conveying the right message to your target audience can really set your business apart and enhance your employer brand.
Utilising your HR data, such as where your current talent came from or looking for any trends within your recruitment process will also act as an advantage.
3. Business values and culture
Due to the current competitive recruitment market, it is critical to get to grips with your employer brand.
If you want to attract talent that is aligned to your company culture, values and vision it’s important to convey this to your potential future employees.
Think about what your USP is as an employer and make sure you articulate this!
Before engaging with a recruitment process, candidates are researching your company online. Having a strong online presence and sharing your vision and values is fundamental to attracting talent.
Something that you need to consider is your digital footprint. Think about how your social media and digital voice will come across to those you wish to attract.
There we have three creative ways to attract top talent!
Not sure where to start? We offer a complementary recruitment review to help you establish ways to help you attract and recruit the right talent to support your business growth plans. Just get in touch if you would like to find out more about how we can help and book a complementary review.
